MTA – was the brainchild of Hadhrat Mirza Tahir Ahmad, Khalifat-ul-Masih IV ra, and ever since its inception MTA has been a unique channel in many respects. Its focus lies in producing programs that can be enjoyed by people of all ages at all times. It recognizes that television plays a significant role in the world and has accordingly devoted itself to applying this influence positively for the purpose of educating its viewers.