HKATV – Asia Television Limited – is one of the two free-to-air television broadcasters in Hong Kong, the other being its arch-rival Television Broadcasts Limited (TVB). It launched in 1957 under the name Rediffusion Television as the first television station in Hong Kong.
ATV currently operates eight channels: the 24-hour Home channel, which broadcasts in Cantonese; the 22-hour World channel, which broadcasts primarily in English; the 24-hour satellite channel ATV Home (America), which is accessible in North America via satellite in Cantonese, and five digital DMB-T/H channels: a 24-hour news and finance news channel; His TV, a 24-hour sports and infotainment channel aimed at men; Her TV, a 24-hour lifestyle infotainment channel aimed at women; Plus TV, a 24-hour documentary channel; and a two-hour high-definition channel.