The Shopping-It is one of the competitor of Shop TV channel in Canada. The Shopping is a division of Rogers Media. The quarter is headquartered in Mississauga, Ontario. The Shopping provides telephone and internet shopping too. Just by sitting in home, any viewer can purchase from the list of items in the cart. On Christmas day, The Shopping channel sells no item. sale broadcasts are replaced by Christmas scenes with holiday music in the background. The Shopping channel aimed on the female customer mostly as they are very fond of shopping.